Your rental property is vacant, and that means you are losing money. The longer your rental property sits vacant, the more your monthly income and investment suffer. You need to get a property listing out there and start marketing the property to attract new tenants.
Learn how to write a great listing to attract high-quality tenants.
Grab Attention With the Title
It can be argued that the heading is the most crucial part of your listing. It makes your listing stand out from the crowd and draws potential applicants in to view the rest of the listing. Lose them at the heading, and they will never see the rest of the listing. To craft a strong heading, keep it specific and to the point while highlighting the property’s best features. For example:
Newly renovated 3 bed/2 bath home on shady lot.
As you can see, you don’t need to be overly creative. Renters are looking for a specific number of bedrooms and type of home. This headline attracts people who need multiple bedrooms and value a shady yard for spending time outside.
Stage the Scene
You already know that you need professional quality images, but did you consider staging the apartment? People struggle to visualize what a home would be like to live in when the rooms are empty. Stage the rental home and have professional photos taken. This allows people to understand better the size and layout of the living room, kitchen, and bedrooms. They can then picture themselves living in the home.
Tell a Story With the Listing
Knowing how to write a great listing is about crafting a story that hooks the reader while also conveying the most important information without dragging on too long. Start with the more interesting and best features first. This strengthens your listing and ensures that people read about the best parts even if they abandon reading part way through.
This could be talking about the location, the view, amenities, home features, or upgrades. Use descriptor words, but keep them limited. Think of it as creating a personality for your rental. For example, it could be modern with lots of space. Or it could be traditional and cozy. Perhaps you have a freshly renovated home with tasteful upgrades.
Next, include the basics that everyone is there for. The more information and details you give, the better you screen interested parties. This saves you time from having to answer questions.
- Home size and type
- Number of bedrooms
- Number of bathrooms
- Parking
- Pets allowed or not
- Monthly rent
- Deposits required
Entice With Amenities
Talk about amenities and features that make your properties stand out from other similar properties on the market. Perhaps you have an outdoor living space in the backyard, a pool, or included washer/dryer. Include any recent renovations or upgrades made to the home.
Be careful when talking about community and neighborhood amenities and features. You do not want to violate the Fair Housing Act accidentally. This protects renters from discrimination against them based on race, color, national origin, religion, sex, familial status, and disability.
Finish With a Strong Call to Action
The goal of the listing is to get more applicants. So, finish your property listing with a call to action that tells people what you want them to do. This could be to schedule a phone call with you, request more information, or fill out an application.
Work With a Property Manager
If writing isn’t one of your strengths, consider working with a professional property manager. They have professional experience managing rental properties, and part of this includes writing vacancy listings.
Contact our experienced property managers today and let us help you fill your rental property vacancies.
